With Electro House taking something of a turn to the predictable amongst its universal acquisitions, cutting to the chase has become considerably hard within the genre. But setting a stunning example with exemplary force and unprecedented stamina, Canadian studio monger and surprisingly active floor filler Lazy Rich returns with The Chase for assorted Electronic arsenal of Never Say Die Records.
Where Rich’s formula may not be game changing, in the face of mindless repetitions and shameless crossovers there is something resolutely refreshing in his return to the limelight for 2012. Blowing the roof with a low-end orientated romp of concise wobbles and grinding chords, stellar British songsmith Belle Humble proves the ultimate tipping asset to this unpretentious Electro House cut.
Dodgy D&B remixes aside, the original stands apart from the crowd for all the right reasons. Rife with nonchalant leads and sharp melodic turns, ‘The Chase’ adheres to the rule books of fine floor wizardry while proving somewhat refined in its accessibility. Though as aptly tailored for the club as the airwaves, Rich embraces the new year with significant stead and sets the bar to an all time high for a year that may well be overrun by his heavyset choice of genre.
The Chase is out now on Never Say Die Records via Beatport.
Mexico may not be renowned for its gleaming contributions to Electronic Dance Music, but the man behind ‘Disco Falls’ and some of the industy’s more pure-fed Electro romps Digital Freq has been somewhat diligent in his quest to champion against this misconception.
Having established himself a strong cohort of stateside aficionados and extended the reign of his meaty yet coherently discography of bangers including 2011′s ‘Street fighter’ and ‘Thriller’, his inaugural release for 2012 calls upon the familiar realms of his warped Daft Punk induced stylings to shine the light for Electro House without its more recent mainstream accolades. Where Greek mythology told that Prometheus was the champion to mankind, Digital Freq has his sights set on similar industrious attributes from the outset.
Amid his robotically refined canvas of mechanically tuned drums and distinct chord play, the aptly titled Prometheus transitions from colourful and ascending melodic play to an impressively brutal low-end romp of chugging chords. By far one of his heavier-set offerings to date, there is an air of familiarity that successfully diverges from the stereotypical assets painted upon his genre over the past several years.
Without so much as an impromptu Dub Step wobble or cheesy R&B vocal asset in sight, Digital Freq has played his cards very close to home for his triumphant return to BugEyed Records for 2012 and with enigmatic force, the year promises to be another vital one for this longstanding Mexican contender.
‘Prometheus’ is out now on BugEyed Records via Beatport.
If Mark Brown has proven one skill outside of his own studio work over the years, it is his abillity to catch big names before they explode. In the same vein as Eric Prydz and Steve Angello, latest young singing Pierce Fulton drops an unforgetable debut EP ‘Pardon My French’ for CR2 Records on October 10.
Nineteen-year-old Fulton first wowed CR2 with an incredible remix of the summer anthem ‘Don’t Be Afraid’, gaining him genuine credibility amongst Mark Brown’s renowned label before they snapped him up under their artist management group.
For his label debut the young producer has pulled out every stop imaginable, using the powerful title track as an epic showcase of his gritty and boisterous take on Electro House, whilst ‘taking a step back with ‘For Me’ to the rigorous progressive vibes somewhat reminiscent of early Pryda material. ‘Lay Right Here’, however, takes us to the euphoric realms where the bridge between Progressive House and Trance collide for an emotive vocal charged anthem of building keys and distant synth leads.
Proving his outright studio dexterity and promising knack for all avenues within Electronic Dance music, Fulton does himself proud in this CR2 debut of many colours and incredible sounds.