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Manuel De La Mare
WRITTEN BY DAN CARTERDan Carter is a British journalist and professional writer to the Dance music industry.
Passion has driven many a man to do the unthinkable. But when you are pressed to take matters into your own hands, Manuel De La Mare has found that a little love for your craft goes a long way. Now representing Europe’s more underground legacy of successive summer House anthems, the Florentine producer turned explosive House enthusiast has come to embody a very distinct groove at the centre of every memorable club night.
Expelling the mindless biographics and close-woven life stories, Manuel believes that there were few other options than to dedicate himself to the shaping of moments across the globe through music. He explained: ‘Music is something that I was made for. It has been a long time since I asked myself where the line between a career and a hobby is, but I am pleased to say that now my music is my life.’
Driven by his lust to inject some integrity into his homeland’s budding House scene, Manuel found that the only element against him was that of the industry to which he longed to make his mark on. “Italy was a pretty uninspiring place to cut your teeth,’ admits Manuel. ‘Once I had dealt with the unprofessionalism that surrounded the Italian promoters I decided to dedicate myself to the studio in order to make music for the world.’
But somewhere between the animosity and the present, Manuel De La Mare became every self-professed House head’s wet dream, synonymous with the finer end of European House music and of course, one of its most savoured imprints to date.
Alongside inspirational peer Alex Kenji and Luigi Rocca, Manuel took to the grueling task of making a home for the popular Italian sound that few other imprints were embracing and in 2007, double-team label project 303Lovers & Hotfingers was born. ‘It was proving incredibly difficult to find a label that shared our outlook on music and so we turned to our own devices and took fate into our own hands,’ explained Manuel. ‘It was not only a place for us to put our own tracks out, but to encapsulate that spirit and energy which drove our music.’
From the outset an air of variety has shadowed the movements of the formative Italian House leader and his collective imprint efforts. Diversity, then, comes at the price of feeding floors across the globe – an asset that few will argue the Italian House don has achieved. ‘For me it is difficult to strap myself to just one genre,’ he explained. ‘I love change and the opportunity to speak many languages through music allows you to touch people across the globe from all different walks of life.’
It may not have been with the same commercial entities as other European peers, but now personifying the sunnier side of the Electronic Dance Music explosion that has taken the world by storm, Manuel and his label mates have relished in the globes extended enthusiasm for diverse club cuts and organically tuned House outings. He explained: ‘In the past few years it seems people all around the world have become far more informed about the music we are playing and their knowledge is much wider. It is a great kick to be able to travel the globe and make people move wherever we are.’
His accession to the ranks of Mark Knight’s Toolroom Records has undoubtedly added further dynamics to the Italian producer’s cabinet of appraised qualities. Following a brief stint of remixes for the label, alongside Alex Kenji Manuel has been proud to don his services to infamous Toolroom Knights outings across the globe. Latest label romp ‘Acid as 303’, then, gave little excuse for the formative House maverick to remain grateful for Knights on going adoration for the solid grooves of their collective studio output. ‘Mark was one of the first people to support me as an artist,’ admitted Maunel, adding: ‘ To me Toolroom is like a second family and they have given me some great opportunities over the years, so I am truly grateful for their continued support.’
But as an award winning remixer and modern favourite amid the Beatport top 10, the life and times of Manuel De La Mare have made for a fairy tale as far heartfelt European House music is concerned. Currently scaling the USA alongside Kenji ahead of forthcoming bombs alongside Luigi Roca and an extensive Euopean tour for 2012, the bigger picture has set in for this bilingual messenger to the cause of eclectic club music. ‘To do what makes you entirely happy and fulfilled is the most important thing that you could aspire towards in this industry.’